Shopify B2B and Wholesale Development

Wholesale pricing is rarely one discount off retail. A distributor may have a fixed list, a retailer may have tiered bands by volume, and a project buyer may have a negotiated price for a single range. The store needs to resolve the right list for the signed-in company before it shows a single price.

We build the catalogue assignment first, then the price resolution. Products hidden from one account and visible to another are handled at the catalogue level, not by hiding them in the theme. A price that appears only after login is a promise the storefront must keep on every page, including search and the cart.

A wholesale order often has a floor: a minimum value, a minimum number of units, or a pack size that cannot be broken. Those rules have to be visible before the buyer reaches checkout, because a rejection at the final step wastes the work of building the order.

We show the gap plainly, for example how much more is needed to reach the minimum, and enforce the same rule on the server. Case quantities are handled as an increment on the variant rather than as a suggestion, so an order of seven when the pack is six never reaches the warehouse.

Terms are a finance decision expressed in software. A company may pay in thirty days, but only up to a credit limit, and only while its previous invoices are clear. The storefront has to check that before it offers terms at checkout, or the business is extending credit it did not approve.

We connect the terms rule to the account record and show the buyer what is available. When an order would exceed the limit, it goes to review rather than failing silently. The accounts team sees the same balance the buyer sees, which removes the usual email thread asking whether an order was released.

The platform now includes company profiles, catalogues and payment terms without an app. For a business with a modest number of accounts, a single price list per company and orders paid on standard terms, that native set covers the job. Building custom software on top would add cost without adding capability.

We say so when it is true. A short configuration engagement, a clear onboarding flow and a tested approval step can be enough, and the money is better spent on catalogue content and buyer adoption than on code that repeats what already exists.

Custom work starts to pay when the rules go beyond what the native tools express: tiered pricing that depends on volume across a quarter, buyer-specific catalogues assembled from several lists, approval chains with more than one step, or a quotation that must be converted into an order later. Each of those needs logic that lives outside a settings screen.

The build then sits beside the store rather than replacing it. The storefront stays familiar to buyers, while a service owns the pricing, credit and approval rules that the platform does not model. That separation keeps an upgrade from breaking the commercial logic underneath.