Setting up Google Ads for the first time? This step-by-step guide helps Indian businesses create effective campaigns.
Getting Started
1. Create Google Ads Account
- Go to ads.google.com
- Sign in with Google account
- Set up billing (Indian payment methods accepted)
- Verify business information
2. Define Your Goals
| Goal | Campaign Type |
|---|---|
| Website traffic | Search, Display |
| Leads | Search, Display |
| Sales | Shopping, Search |
| Brand awareness | Display, Video |
| App installs | App campaign |
3. Keyword Research
- Use Google Keyword Planner
- Target location-specific keywords
- Focus on buyer intent
- Include long-tail keywords
Example keywords for laptop repair:
- “laptop repair near me”
- “best laptop repair in Noida”
- “HP laptop repair cost”
- “same day laptop repair”
4. Create Campaign
- Choose campaign type
- Set budget (start with ₹500-1000/day)
- Select targeting (location, language)
- Create ad groups
- Write ads (3 variations)
5. Write Effective Ads
Headline format:
- [Service] in [Location] | [Offer]
- Best [Service] | [USP]
- [Service] Near You | [CTA]
Description format:
- What you offer + benefits
- Call to action
- Contact information
Budget Guide for India
| Business Type | Daily Budget | Monthly Budget |
|---|---|---|
| Local service | ₹500-1,000 | ₹15,000-30,000 |
| Small business | ₹1,000-3,000 | ₹30,000-90,000 |
| E-commerce | ₹2,000-10,000 | ₹60,000-3,00,000 |
Optimize Your Campaigns
- Monitor daily — Check performance
- A/B test — Try different ads
- Negative keywords — Exclude irrelevant searches
- Adjust bids — Increase for best keywords
- Review search terms — Find new keywords
Get Google Ads Help
📞 Call us at +91-7840002466 🌐 Visit: https://www.24bitsystem.com
