Content Marketing Services

What the engagement covers

• Topic and intent map separating useful subjects from buyerless traffic
• Briefs specifying the question, angle, evidence and internal links
• Production in house, or by writers matched to the subject
• On page integration, since an unlinked post earns almost nothing
• A distribution plan per piece across email, social and internal teams
• Refresh programme for pages earning impressions but poor click through

How this channel behaves

• Content without distribution is an archive. Unread writing produces no traffic, links or sales.
• Content is the on page layer of search, not a separate discipline.
• The channel decides the format. One asset repurposed beats the same length written for every platform.

Where engagements like this go wrong

• Buying a fixed number of posts a month with no keyword, links or promotion
• Writing about the company instead of the reader's problem
• Leaving several pages targeting one query, so they compete and split signals

What changes the cost

• In house writing against specialist writers, the largest cost difference
• Formats per piece, since video and design add to a text budget
• How much is rewriting existing material rather than new work