On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. The core of it is simple: you can claim your business in ChatGPT through Business Hub, verify it, and keep the details people see up to date.
ChatGPT reaches 1.2 billion people a week. A claimed, accurate profile is the cheapest way to make sure the facts about your business are right when someone looks you up.
This guide is about claiming: who can do it, how it works, what to prepare and what it does not guarantee.
For the wider picture, see AI search: how ChatGPT and Gemini recommend businesses.
What is ChatGPT Business Hub?
Business Hub is the dashboard OpenAI introduced for this programme. It is where you claim your organisation, complete verification, edit the details ChatGPT may use, add a product feed and read engagement insights.
Think of it as a business profile plus a small analytics panel. The profile is the part that matters for most businesses. The insights tell you whether the profile is being seen.
What you can claim
| Item | What it gives you |
|---|---|
| Business profile | Name, description, category, contact details and location |
| Verification | A confirmed, claimed organisation |
| Product feed | SKU, price and availability for retailers |
| Insights | Mentions, website clicks, profile views and discovery topics |
| Business Agent | A customer chat experience for eligible businesses |
The profile and verification are the foundation. Everything else depends on the details being accurate.
Who can claim
OpenAI says any eligible business located where ChatGPT is available can claim through Business Hub. That includes businesses in India.
Three routes in:
- Self-service: claim through Business Hub and verify the organisation.
- Existing OpenAI customers: work with your OpenAI representative to claim.
- Shopify merchants: connect the store from Business Hub or the Shopify admin.
Eligibility rules can change during a beta, so confirm the current requirements in Business Hub before you rely on them.
How to claim your business in ChatGPT
- Open Business Hub and start a claim for your organisation.
- Verify the business. OpenAI confirms that the organisation is real and controlled by you.
- Fill the profile: name, description, category, website, contact details and location.
- Add a product feed if you sell products. Include SKU, price and availability.
- Review the public profile as a customer would see it.
- Check the insights for mentions, clicks and discovery topics.
Claiming is not a one-time task. The profile is only useful if the details stay accurate.
How to create a business profile that gets used
A profile that says “we are a leading provider of innovative solutions” gives a model nothing to work with. Write facts.
| Field | What to write | Why |
|---|---|---|
| Name | Legal name and brand name | Both may be searched |
| Description | What you do, who you serve, where | The sentence you want repeated |
| Category | The closest specific category | Broad categories blur the match |
| Location | Address and service area | Critical for local searches |
| Contact | Phone, email and website | Must match your site |
| Services | A named list with scope | Helps the model match intent |
| Proof | Years, clients, certifications | Makes the claim credible |
| Exclusions | Services you do not offer | Prevents wrong-fit enquiries |
Update the profile when prices, services or locations change. An outdated profile is a source of wrong answers.
What to prepare before you claim
- Legal and brand name.
- One-line description of the business.
- Primary category.
- Registered address and service area.
- Phone, email and website.
- Logo and brand assets.
- Product feed if you sell online.
- Service list with scope and starting prices.
- A short list of what you do not offer.
Having these ready makes verification and the first profile update much faster.
What claiming does and does not guarantee
It does:
- Give you a verified profile inside ChatGPT.
- Let you correct details ChatGPT may use.
- Show aggregated insights about mentions and clicks.
- Give eligible businesses a path to a Business Agent.
It does not:
- Guarantee that ChatGPT recommends you.
- Let you edit ChatGPT’s answers.
- Show you users’ conversations.
- Replace search rankings, your website or your reviews.
OpenAI says insights are aggregated and only shown when there are enough conversations to meet a privacy threshold. You will not see individual chats.
What claiming unlocks for eligible businesses
A Business Agent is a chat a customer can start from your profile. It answers questions using your product and policy information, following guidelines you set.
Business Agents are available to eligible ecommerce and online service businesses in the United States. OpenAI describes the beta as a region-by-region rollout, starting with the US and expanding to more markets over time. No India date has been announced.
For most businesses, the claim comes first. The agent is a later step.
What it means for Indian businesses
India can claim, but cannot yet launch a Business Agent. OpenAI says the beta will expand region by region, so the practical move is to claim now and prepare the data an agent would need when India opens:
- A complete service list with scope and pricing.
- A clean product feed if you sell online.
- Consistent details across your site, Google Business Profile and directories.
- Clear policies on support, returns and service areas.
When agents open to more markets, the businesses with clean data will be able to launch fastest.
How to measure your profile
Business Hub gives three signals:
- Mentions: how often your business appears in ChatGPT conversations.
- Website clicks: traffic ChatGPT sends to your site.
- Discovery topics: the themes where you appear.
Treat them as directional. Combine them with the prompt tracker described in AI search visibility: run 20 buyer prompts monthly and record whether you appear, what sentence is used and which sources are cited.
Also watch branded search and direct traffic. AI referrals often arrive without a clear referrer.
Common mistakes
- Claiming and then leaving the profile half-filled.
- Using a different address or phone number from your website.
- Choosing a category that is too broad.
- Adding a product feed without prices or availability.
- Assuming a claim means ChatGPT will recommend you.
- Expecting Business Agent features in India before they launch.
FAQ
How do I create a business profile in ChatGPT?
Claim your organisation in Business Hub, complete verification, then fill in your name, description, category, website, contact details and location. Add a product feed if you sell products.
Is Businesses in ChatGPT free?
Claiming runs through Business Hub. OpenAI has not announced a separate fee for claiming.
Can Indian businesses claim a profile?
Yes. OpenAI says eligible businesses where ChatGPT is available can claim. Business Agents are currently limited to eligible US businesses and are rolling out region by region.
Does claiming guarantee ChatGPT will recommend my business?
No. It gives you a verified profile and a way to keep information current. Recommendations still depend on the model, your sources and third-party evidence.
Do I need Shopify to join?
No. Shopify is one integration route. Businesses without a Shopify store can claim directly.
Can I see what customers asked?
No. OpenAI says it does not share users’ conversations or Business Agent chats. Insights are aggregated.
Next step
If you want your business ready for AI discovery, contact 24Bit System. Our SEO services cover the technical and content work, and eCommerce management covers product feeds for online stores.
Related reading: AI search brand visibility and what is llms.txt.
