WhatsApp is the most popular messaging app in India. Learn how to use it for business marketing and customer communication.
WhatsApp Business Features
| Feature | Free | Business API |
|---|---|---|
| Business profile | Yes | Yes |
| Catalog | Yes | Yes |
| Quick replies | Yes | Yes |
| Labels | Yes | Yes |
| Broadcast messages | 256 contacts | Unlimited |
| Automated messages | No | Yes |
| Chatbot | No | Yes |
WhatsApp Marketing Strategies
1. Customer Support
- Quick query resolution
- Order updates
- Complaint handling
- FAQ automation
2. Promotional Messages
- New product announcements
- Sale/discount offers
- Festival greetings
- Event invitations
3. Order Management
- Order confirmations
- Delivery updates
- Invoice sharing
- Feedback collection
4. Lead Nurturing
- Welcome messages
- Follow-ups
- Appointment reminders
- Re-engagement campaigns
WhatsApp Business Setup
- Download WhatsApp Business app
- Verify business phone number
- Complete business profile
- Add products/services catalog
- Set up quick replies
- Create labels for organization
Best Practices
- Don’t spam — Max 2-3 messages per week
- Personalize — Use customer name
- Provide value — Share useful content
- Respect privacy — Get opt-in consent
- Respond quickly — Within 1 hour
WhatsApp Marketing Tools
| Tool | Price | Features |
|---|---|---|
| WhatsApp Business | Free | Basic features |
| WATI | ₹3,000/month | Automation |
| AiSensy | ₹2,000/month | Campaigns |
| Interakt | ₹2,500/month | E-commerce |
Get WhatsApp Marketing Help
📞 Call us at +91-7840002466 🌐 Visit: https://www.24bitsystem.com
